“Today, customers are more IT savvy than in the past. With the newly introduced CMS enabled EDM application, customers may now create their own list of subscribers, design newsletters and send out the html newsletters any time they like”, said Byon Ong, IT Manager of eDLink.

As unsolicited bulk email sending is not legal in Singapore, many local companies are not able to reach potential customers as most do not have a large list of subscribers. eDLink customers may tap on a large database of voluntary subscribers provided by eDLink. 

“Customers are often unaware of how EDM actually works, and most think that they can send out HTML newsletters from their outlook express / Microsoft outlook. Yet, a professional EDM campaign is much more elaborated. Often, a backend CMS platform has to be included, with subscriber management function and report generation capability.

In Singapore, not many SMEs are utilizing EDM as a powerful marketing tool. There are some big companies which are quite actively using EDM but many have not heard of how EDM actually can contribute in CRM,” commented Byon Ong. 

There are many benefits that come with EDM. Visitors may find out more from:

www.edlinkmarketing.com/index.php/email-marketing.html

Besides EDM, eDLink also provides a whole range of online marketing solutions, which include:

1)      Search Engine Optimization (SEO)

2)      Online Advertising (PPC Management / Internet Banners)

3)      Affiliate Marketing Campaign

4)      Blog Marketing