In a few years, the internet has changed everything. If you are new to the world of online marketing, its easy to be lost. In fact, many people are not even aware of internet marketing yet. It is one of the most important tools for your online business to be successful. Here, I will provide some very good marketing tips. Some of which you will not be able to find elsewhere.

Essentially, you need to first understand that the phrase "information technology" has a strong meaning. To be successful, Your site must possess either one of the 2 competitive advantage components of the phrase:

• Information - Sites must provide tonnes of fresh, updated, unique content to stay competitive online.

• Technology - Sites need to have unique technology that is not easily copied or duplicated by others.

And after you have designed and built your site, there is only one thing to do - Actively promote your site non-stop.

Marketers have to be aware that online marketing is quite different compared to offline marketing. There is this term called search engine optimization (SEO) every online marketer needs to know. Online marketing requires different skills, and sometimes these skills can be technical.

Of course, there are many other advertising medium (which are not as effective as SEO though)

The common ones include:

1) Pay Per Click advertising - Google and Yahoo! are the market leaders, and they offer contextual pay per click advertising. Essentially, this means that advertisers only pay when visitors click on the ads. For advertisers, this is a much more efficient advertising medium, compared to the traditional banner advertising.

2) Link Building Campaign - This is one of the oldest, yet effective online marketing technique. Having lots of good quality inbound links from theme related sites will help your site to receive targeted visitors. There are different types of links though, which I will list here:

• One way link from other sites
• Reciprocal links between 2 sites
• 3 way links from affiliated sites
• Links from directories

Each has its importance in online marketing.

3) Wire Marketing - This is an emerging online marketing medium. Unlike traditional marketing techniques, site owners no longer wait for journalist to interview them. In fact, marketers may submit their company's press release to news and media distribution sites online. Some good sites to suggest to includes www.prweb.com. This is currently one of the most effective marketing medium online.

Of course, there are so many other ways to market your sites, and the list is not exhaustive. Once in a while, new marketing channels will be introduced. We suggest that you keep yourself updated on internet marketing all the time. Here, I would recommend some sites that may help you:

www.seochat.com

www.clickz.com

They are some of the market leaders in online marketing.

Article by Byon Ong, Singapore Business Resources for Entrepreneurs

January 2006

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